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Marketing

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$ 82.95 AUD (GST inc)
$ 89.95 NZD (GST inc)
 
CB 2008-2009, 1st Edition

CB 2008-2009, 1st Edition
includes Review Cards and CB4ME.COM Printed Access Card

Barry J. Babin - Louisiana Tech University

Eric Harris - Pittsburg State University

ISBN-10: 0324379749  ISBN-13: 9780324379747

352 Pages   Paperbound

© 2009     Published

Table of Contents

Part I: INTRODUCTION.
1. What is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
Part II: INTERNAL INFLUENCES (INTRAPERSONAL).
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, & Cognitive Learning.
5. Motivation and Emotions--Driving Consumer Behavior.
6. Personality, Lifestyles and the Self-Concept.
7. Attitudes and Attitude Change.
Part III: EXTERNAL INFLUENCES (INTERPERSONAL).
8. Culture and Consumers: How Consumers Shape Society.
9. Group Influence.
Part IV: CONSUMPTION PROCESSES.
10. Consumers in Situations.
11. Decision Making I: Need Recognition & Search.
12. Decision Making II: Alternative Evaluation & Choice.
Part V: POST-CONSUMPTION PROCESSES.
13. Consumption to Satisfaction.
14. Consumer Relationships.
15. Consumer Misbehavior.
16. Marketing Ethics, Misbehavior, and Value.