About this Product

Overview

PUBLIC SPEAKING: THE EVOLVING ART is the first book and integrated technology package to meet the expectations of today’s students while both preserving and offering innovative variations on the well-respected traditions of public speaking instruction. Throughout the text, readers benefit from the examples of four peer mentors, real people who have successfully completed the public speaking course, via short video segments designed to bring concepts and strategies to life. PUBLIC SPEAKING: THE EVOLVING ART uniquely addresses the way we live in today’s increasingly digital, media-saturated society—from the abundance of information and communication options available to us, to our multi-tasking behavior and non-linear, visual orientation—with a friendly, conversational style that draws on popular culture and current events to introduce students to the ever-changing environment of public speaking.

About The Author

Stephanie J. Coopman

Stephanie J. Coopman (Ph.D., University of Kentucky) is Professor and Chair of Communication Studies at San José State University and Chair of the SJSU University Council of Chairs and Directors. In addition to teaching public speaking since the start of her career, she has conducted numerous workshops on public speaking and communication pedagogy. Professor Coopman has published her research in a variety of scholarly outlets, including First Monday, Communication Education, Western Journal of Communication, Communication Yearbook, American Communication Journal, Journal of Business Communication, and Management Communication Quarterly.

James Lull

James Lull is Professor Emeritus of Communication Studies at San José State University. Winner of the National Communication Association's Golden Anniversary Monograph Award, he has taught public speaking for more than twenty-five years. An internationally recognized leader in media studies and cultural analysis, Professor Lull is author or editor of twelve books with translations into many languages. Dr. Lull holds an Honorary Doctorate from the University of Helsinki, Finland, and an Honorary Professorship at Aalborg University, Denmark. He regularly gives plenary addresses and seminars at universities in Europe and Latin America.

Table of Contents

Part I: GETTING STARTED.
Chapter 1: The Evolving Art of Public Speaking.
Chapter 2: Building Your Confidence.
Chapter 3: Ethical Speaking and Listening.
Part Two: Developing and Researching Your Speech.
Chapter 4: Developing Your Purpose and Topic.
Chapter 5: Adapting to Your Audience.
Chapter 6: Researching Your Topic.
Chapter 7: Supporting Your Ideas.
Chapter 8: Organizing and Outlining Your Speech.
Chapter 9: Beginning and Ending Your Speech.
Part Three: Presenting Yourself and Your Ideas.
Chapter 10: Using Language Effectively.
Chapter 11: Integrating Presentational Media.
Chapter 12: Delivering Your Speech.
Part Four: Speaking Situations.
Chapter 13: Speaking to Inform.
Chapter 14: Speaking to Persuade.
Chapter 15: Understanding Argument in Persuasion.
Chapter 16: Special Occasion and Group Speaking.
Appendix: Speeches and Outlines for Analysis.
Glossary.

Features

  • Public Speaking: The Evolving Art teaches the fundamental goals of public speaking while exploring the evolving contexts and digital resources that inform public speaking today. Popular media-oriented examples like- – provide a critical guide for both you and your students to select the ways in which digital culture plays a role in your public speaking course.
  • Each chapter’s material, both in the book and online, addresses how students learn by engaging them in a sequence that starts with reading the text, moves to watching unique integrated videos, segues to companion interactive activities that first ask students to apply chapter concepts in hypothetical scenarios and then to advance work on their own speech project, and culminates with an unparalleled array of study and self-assessment resources. Chapter materials are consistently presented within this framework: READ IT, WATCH IT, USE IT, REVIEW IT, to address the multifaceted channels through which today’s students learn.
  • This text promotes interactive, peer-based learning through integrated video segments in each chapter. The peer mentors (Speech Buddies) are supportive guides who offer speech-making strategies, visually model both effective and ineffective techniques from research to delivery to use of presentation aids, and add a personal connection in a visual medium familiar to students.
  • Coopman/Lull’s Public Speaking: The Evolving Art is a flexible program that allows students to work with a new Cengage Learning Enhanced eBook online in combination with or without the printed text. With rich media assets like the Speech Buddy videos, web resources, videos of speeches with outlining and critique activities, and quizzing fully integrated into the online text, students working within the Enhanced eBook literally Read It, Watch It, Use It, and Review It all within one integrated learning environment.
  • Student Tested, Faculty Approved. Rooted in a foundation of public speaking tradition and contemporary research, Public Speaking: The Evolving Art is the first of its kind to adapt the format and delivery of information based on extensive feedback from hundreds of students and instructors who have used the package in their course. Based on the text’s “Read It, Watch It, Use It, Review It” pedagogical structure, 93% of students who class tested found the Speech Buddy Videos helpful, and 96% of students would recommend this book/package to their instructor!
  • This dynamic First Edition is published with four different cover images with the same content inside, each cover representing one of the book's four Speech Buddies in diverse public speaking situations. The covers reflect the flexibility essential for successful speakers as they adapt to various contexts, audiences, and presentation styles, while inspiring students to connect personally to their public speaking experience.

Online Resources

Enhanced eBook/Resource Center/Interactive Video Activities/SpeechBuilder/Website/InfoTrac® Instant Access Code
ISBN-10: 0495187984 |  ISBN-13: 9780495187981
Make it easier for your students to use all the eResources you select using this one-stop online portal.

Resource Center, Interactive Video, Web Site, InfoTrac® 1-Semester Instant Access Code
ISBN-10: 0495799726 |  ISBN-13: 9780495799726

WebTutor™ on Blackboard® Instant Access Code
ISBN-10: 0495554243 |  ISBN-13: 9780495554240

WebTutor™ on WebCT™ Instant Access Code
ISBN-10: 0495554235 |  ISBN-13: 9780495554233
Improve your grades with WebTutor™ online review and test prep tools.

Supplements

Instructor Resources 

A Guide to the Basic Course for ESL Students
ISBN-10: 0534567797 |  ISBN-13: 9780534567798
This item is designed to assist non-native English speakers. Features include FAQs, helpful URLs, strategies for accent management, and tips for overcoming speech apprehension.

Conquer Your Speech Anxiety: Learn How to Overcome Your Nervousness About Public Speaking
ISBN-10: 0534636187 |  ISBN-13: 9780534636180
CONQUER YOUR SPEECH ANXIETY provides students with a resource to help them understand their speech anxiety and develop a plan to overcome their fear of public speaking. By focusing on and applying the most recent communication anxiety research, this resource incorporates the finding that a combination of various techniques results in the greatest reduction of anxiety. The accompanying student CD-ROM contains audio relaxation exercises and techniques to help students conquer their anxiety.

Election 2004: Speeches from the Campaign CD-ROM
ISBN-10: 0495004715 |  ISBN-13: 9780495004714
Featuring selected full speeches and excerpts from the 2004 Democratic and Republican conventions, this dynamic CD-ROM is a great way to help students understand the power and the impact of public speaking, both when it’s effective and when it fails. Speakers include Barack Obama, Arnold Schwarzenegger, Bill Clinton, Laura Bush, and many more.

InfoTrac® College Edition Student Activities Workbook for Public Speaking 3.0
ISBN-10: 0534530451 |  ISBN-13: 9780534530457
This workbook features extensive individual and group activities that utilize InfoTrac® College Edition. It includes guidelines for faculty and students on maximizing this resource.

Instructor's Resouce Manual
ISBN-10: 0534637280 |  ISBN-13: 9780534637286
Parallel to the text's Read it, Watch it, Use it, Review it pedagogy, the Instructor's Resource Manual presents its own Design it, Teach it, Assess it, Adapt it framework using the technology resources available with Public Speaking: The Evolving Art. The manual includes sample syllabi, chapter outlines, suggested lecture and discussion topics, classroom exercises, assignments, and evaluation sheets. Additionally, the manual includes a comprehensive test bank with answer key and rejoinders.

Instructor's Resource Manual
ISBN-10: 0495799025 |  ISBN-13: 9780495799023

Public Speaking: A Problem Based Learning Approach Workbook
ISBN-10: 0495803529 |  ISBN-13: 9780495803522
Written by Deanna Sellnow, University of Kentucky. This 160-page instructor's manual includes a course-syllabus and icebreakers; public speaking basics such as coping with anxiety, learning cycle and learning styles; outlining; ethics; and informative, persuasive, and impromptu speeches. This approach is designed to help students develop strong critical thinking and teamwork skills. For faculty use.

Public Speaking: A Service-Learning Approach for Instructors
ISBN-10: 0495794147 |  ISBN-13: 9780495794141
Written by Deanna Sellnow, University of Kentucky. This 160-page resource manual includes a course-syllabus and icebreakers; public speaking basics such as coping with anxiety, learning cycle and learning styles; outlining; ethics; and informative, persuasive, and ceremonial (special occasion) speeches. For faculty use.

Public Speaking: An Online Approach for Instructors Workbook
ISBN-10: 0495803537 |  ISBN-13: 9780495803539
Written by Deanna Sellnow, University of Kentucky. This 112-page instructor's manual includes a course-syllabus and icebreakers; public speaking basics such as coping with anxiety, outlining; ethics; and informative, persuasive, and ceremonial (special occasion) speeches. This online approach is designed to help students who may face obstacles in terms of time or place to complete a course in a traditional face-to-face classroom. For faculty use.

Student Speeches for Critique and Analysis DVD
ISBN-10: 0534512518 |  ISBN-13: 9780534512514
An abundant and diverse sample of student speeches is available in this eight-series video set that features introduction, impromptu, informative, and persuasive speeches. The videos also include speeches by non-native English speakers as well as speeches containing visual aids.

The Art and Strategy of Service-Learning Presentations, 2nd
ISBN-10: 0534617549 |  ISBN-13: 9780534617547
This handbook is an invaluable resource for students taking a communication course with a service-learning component. It provides guidelines for connecting service-learning work with classroom concepts and advice for working effectively with agencies and organizations, and it offers model forms and sample speeches for students to utilize throughout the course.

The Teaching Assistant's Guide to the Basic Course
ISBN-10: 0534567789 |  ISBN-13: 9780534567781
Designed for today's communication instructor, this guide addresses general teaching and course management topics as well as specific strategies for communication instruction.

Videos for Speech Communication 2010: Public Speaking, Human Communication, and Interpersonal Communication
ISBN-10: 0495833568 |  ISBN-13: 9780495833567

Student Resources 

A Guide to the Basic Course for ESL Students
ISBN-10: 0534567797 |  ISBN-13: 9780534567798
This item is designed to assist non-native English speakers. Features include FAQs, helpful URLs, strategies for accent management, and tips for overcoming speech apprehension.

Conquer Your Speech Anxiety: Learn How to Overcome Your Nervousness About Public Speaking
ISBN-10: 0534636187 |  ISBN-13: 9780534636180
CONQUER YOUR SPEECH ANXIETY provides students with a resource to help them understand their speech anxiety and develop a plan to overcome their fear of public speaking. By focusing on and applying the most recent communication anxiety research, this resource incorporates the finding that a combination of various techniques results in the greatest reduction of anxiety. The accompanying student CD-ROM contains audio relaxation exercises and techniques to help students conquer their anxiety.

Election 2004: Speeches from the Campaign CD-ROM
ISBN-10: 0495004715 |  ISBN-13: 9780495004714
Featuring selected full speeches and excerpts from the 2004 Democratic and Republican conventions, this dynamic CD-ROM is a great way to help students understand the power and the impact of public speaking, both when it’s effective and when it fails. Speakers include Barack Obama, Arnold Schwarzenegger, Bill Clinton, Laura Bush, and many more.

InfoTrac® College Edition Student Activities Workbook for Public Speaking 3.0
ISBN-10: 0534530451 |  ISBN-13: 9780534530457
This workbook features extensive individual and group activities that utilize InfoTrac® College Edition. It includes guidelines for faculty and students on maximizing this resource.

The Art and Strategy of Service-Learning Presentations, 2nd
ISBN-10: 0534617549 |  ISBN-13: 9780534617547
This handbook is an invaluable resource for students taking a communication course with a service-learning component. It provides guidelines for connecting service-learning work with classroom concepts and advice for working effectively with agencies and organizations, and it offers model forms and sample speeches for students to utilize throughout the course.

The Teaching Assistant's Guide to the Basic Course
ISBN-10: 0534567789 |  ISBN-13: 9780534567781
Designed for today's communication instructor, this guide addresses general teaching and course management topics as well as specific strategies for communication instruction.

Alternate Formats

Public Speaking: The Evolving Art, Enhanced Edition
ISBN-10: 0495798525 |  ISBN-13: